![utm meaning marketing utm meaning marketing](https://images.ctfassets.net/fi0zmnwlsnja/SGki2sR8xG0ZrhoEVZumy/0507f30fa657232a304179e6bb4240c9/datapointer004-parsingUTM.png)
You can use any order you like.įor example, the following two URLs are the same as far as custom campaign tracking is concerned: There is no particular order in which UTM parameters’ ‘keys’ should be used in a URL.
![utm meaning marketing utm meaning marketing](https://nnedigital.com/wp-content/uploads/2017/04/Campaigns_-_Analytics.png)
So if you use ‘Utm_source’ instead of ‘utm_source’, Google Analytics won’t understand the key and your custom campaign tracking may not work. You need to strictly follow the format/syntax of how each key is spelled/written. So ‘utm_source’ is not the same as ‘Utm_source’ or ‘utm-source’, ‘utm_Source’ or ‘UTM_SOURCE’ or ‘utmsource’. Then ‘utm_medium’ is the key, and ‘paidSocial’ is the value.Ī website URL which contains UTM parameters is called a custom campaign.įollowing is an example of a custom campaign: ‘Keys’ of UTM parametersįollowing are the five keys of UTM Parameters:Īll of these keys have got special meaning for Google Analytics and are case sensitive. Then ‘utm_source’ is the key, and ‘facebook’ is the value. UTM parameters (also known as campaign parameters, campaign variables, tags, variables or utm codes) are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics.įollowing are the UTM parameters recognized by Google:Įach UTM parameter is made up of ‘key=value’ pair. UTM tracking (also known as custom campaign tracking) in Google Analytics refers to the tagging of your website URL with UTM parameters. What is UTM tracking in Google Analytics?
![utm meaning marketing utm meaning marketing](https://cdn.optinmonster.com/wp-content/uploads/2020/04/Campaign-URL-Builder-no-hyphens-or-spaces-min.png)
#UTM MEANING MARKETING HOW TO#
UTM parameters not working and how to fix them.Avoid tagging internal links with UTM parameters.Personally identifiable information and UTM parameters.What is UTM tracking in Google Analytics?.